Today an independent survey of 2,000 UK families, commissioned by toy company Little Tikes, reveals that parents are fed up with the lack of quality time spent together, with the average mum and dad experiencing seven pangs of guilt a week! Being too busy or tired to give kids their full attention and working long hours have been named amongst the top guilt triggers. Little Tikes has linked with Olympic Gold Medallist Greg Rutherford to encourage families to ditch the guilt and enjoy the great outdoors this summer with their ‘Little Trikers’ campaign. The survey reveals that UK parents are regularly left feeling guilty that they don’t go on more family days out, rely on the television to occupy kids while they get the chores done and don’t have more patience when dealing with their families.
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