Evey single year it's obvious as you stroll around the supermarkets just how much veganism and vegetarianism is growing and as a vegetarian family, this is something that we are delighted to see. Firstly because we choose not to eat meat ourselves for ethical reasons and so it's, of course, amazing to see that there are so many other like-minded people doing the same and secondly because with the rise of veganism it means that there is a LOT more options for us vegetarians to choose from!
Something else that makes me happy is knowing that my two little boys who we are raising as vegetarians, will not be the odd ones out as they grow up. Meat-eating is still the majority but the number of people going plant-based or just cutting out meat and fish like we do is growing more and more each year. So much so that Sainsbury's have announced that they will close their meat and fish counters this year due to a decrease in customer demand. And Asda have announced that they are opening up a vegan butchers in some of their stores! This is HUGE and so exciting for the future!
There have been so many exciting vegan and meat-free product announcements already this year and I thought I would share some of them here on my blog for anyone who is plant-based or vegetarian like us, and also for anyone who might just be interested in eating less meat.
So lets start with the two exciting announcements I talked about above...
- Asda is set to launch a trial of a supermarket vegan butcher counter in Watford. The company has partnered with vegan concept creator Kbox Global, on the new counter, known as Veelicious.
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